Biggest Mistakes of DIY Websites
Web Design Company Dallas helps expand the reach and boost the growth rate of a business. A business website should be tailored and designed to facilitate for the continued development of the business. A good website acts like a long-term investment that attracts new customers. When potential customers discover your business, they tend to visit your website to purchase or view your products. As such, the website acts as a first impression to these potential customers, therefore, influences their decision to purchase your products or services.
You can personally create a website for your business as a way of cutting on costs. However, this option has a number of shortcomings as you are likely to develop a low-quality website in terms of inappropriate design and inadequate optimization strategies. The following are some of the biggest mistakes of DIY (do-it-yourself) websites and how they negatively affect your website, credibility, and business proceeds.
Lack of SEO Optimization
Web Designer Dallas (SEO) for your website is detrimental to your business since you will miss on the potential customers because your website does not come up in their search. A strong SEO plan will improve the ranking of your website in search engines and boost your reach and sales. This is because SEO optimization facilitates more targeted reach tailored to the market needs. SEO relies on the search patterns of customers to optimize the contents of a website and boost its rankings.
Not Mobile-Friendly
Dallas Mobile App Development services are increasingly looking for all-in-one online experiences through the use of different devices. Customers expect that they will get reliable quality and convenience when connecting to a brand. Failure to create a mobile-friendly website will deny your website and business the free means of gaining organic traffic through search engine ranking. The business will also fall in customer’s experiences as well as credibility building.
Omission of Call-To-Action (CTA)
A business website is the greatest marketing tool for your business. A good website should be able to convert visitors and potential customers swiftly into actual customers. When your website lacks clear and direct CTA, it will not be able to effectively convert visitors into customers. Some of the CTAs that are instrumental to a successful website include driving visitors to subscribe to newsletters and emails, sign up to your website, purchase your services or products, download materials from your website, and more.
Most DIY websites use “personalized” templates. Selecting a template because it’s cheap or its design appeals to you is very wrong. These templates cost less because they are of low quality with limited functionality, poor structure, and they are not fully be customized. These templates make your website to appear generic and unrelated to your business due to low-quality titles, images, and horribly designed navigation. Remember that your brand needs to stand out from the competition.
Lack of Regular Updates
Most DIY websites lack regular updates. This is because as a business owner, you may think that your digital strategy is accomplished once you created the website. On the contrary, you need to frequently update the content of the website, products, and customer reviews. Regular updates will help improve your website’s search engine rankings as well as build credibility among your customers.
Poor Navigation/ Lack of User-Friendly
Ease of website navigation is a key factor in influencing visitors. Web Design Company Dallas Tx should be able to understand what you offer within the first 5 seconds of accessing your business website or else they will lose interest. When designing a website, try to adhere to the conventional designs and navigation that are common to online users as this makes the website more user-friendly. This will include a perfect menu structure, unique categories, and a good value proposition. Other navigation related issues that are necessary to enhance user experience include providing a simple sign up or subscription procedure for targeted emails, newsletters, purchases, and access to the full catalog.
Your website should clearly explain the services and products you offer, your uniqueness in the market and vision in brief without being too lengthy. Online customers always prefer to access the finest solution fast. Stick to the most important information that will influence how your visitors will make their decisions. The content on your website should be concise, clear, and engaging to visitors. The quality and speed of loading for videos and images determine the website’s performance as well as the brand reputation among visitors.
A professionally developed website can positively drive your business compared to a DIY website in terms of attaining potential sales. Your business website is the first point of contact with potential customers and it should be user-friendly, professional, and have the capacity to create positive first impressions.
